Bachelor of Business
Administration (BBA)
in Business Analytics
4-week
COURSES
Year-round
enrollment
255K+ Alumni Worldwide
Bachelor of Business Administration, Specialization in Business Analytics
Designed for working professionals interested in data-driven skills and analytical methods. These skills and knowledge are essential for creating value, enhancing data-based decision-making, and supporting strategic management. Coursework emphasizes advanced analytics and data science, including statistical techniques, data management, visualization, and communication. No prior analytics experience is required, other than a bachelor’s degree in math, statistics, or analysis.
Degree Requirements
Students must successfully complete the following courses for a Concentration in Business Analytics, with at least four of them in residence at National University. It is recommended that students take these courses toward the end of their program after completing the upper-division BBA core courses.
Requirements for Concentration (5 courses; 15 semester credit hours)
Course Name
Prerequisite: MNS 205 and MTH 210
Comprehensive approach to understanding Data Issues, Analytics, and Business Strategies. Topics include: types of data sets, different analytical methods, legal and ethical issues involving data and analytics, and tools for descriptive business analytics.
Prerequisite: BAN 300
An overview of data visualization, key design principles and techniques for visualizing data, and the fundamentals of communication that are required for effective data presentation using Excel and Tableau. Including how to collect and process data; create interactive visualizations; critique visualizations; and present data effectively. Other topics may include ethical uses of information displays, storytelling, infographics, immersive visualizations, and information dashboard design.
Prerequisite: BAN 300
Basic principles and implementation techniques of statistical inference, analysis of variance, simple and multiple regression analysis, time-series analysis of trends, cyclical and seasonal components, and forecasting. Emphasizes an understanding of how these tools can support Business Analytics. Develop a high level of proficiency in Microsoft Excel.
Prerequisite: BAN 405 and BAN 300
Methods of data mining and how to apply them to business problems. Topics may include: association, classification, clustering, logistic regression, decision trees, neural networks, support vector machines, and market/basket analysis. Data preparation, visualization, and feature selection are also addressed, as are boosting and random forests.
Prerequisite: BAN 300
Modeling tools and techniques for complex and dynamic business environments. Topics may include: linear, discrete, and nonlinear optimization, multicriteria decision making, decision analysis under uncertainty, and simulation.
Learning Outcomes
Students earning the Bachelor of Business Administration degree with a concentration in Business Analytics
will learn to:
- Apply the concepts and methods of business analytics to business problems.
- Evaluate data sets, data analysis methods, and data analytical tools.
- Create viable and ethical data-driven solutions to support business decision-making processes.
- Effectively communicate data findings and model assumptions in written, oral, and visual formats for both technical and non-technical audiences.
Program Disclosure
Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.
Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.
NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.
All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.
National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.