An ordinary communications degree teaches students a variety of highly marketable skills; but a BA in Communication with a concentration in Strategic Communication degree further specializes those skills with an even greater emphasis on professional communications theory.
From improving internal communications to enhancing marketing campaigns, graduates with a strategic communication degree learn about business communications in a greater level of depth. But what kind of skills do you learn? What does a strategic communication salary look like? And how do those skills translate into strategic communication careers?
What is a Strategic Communication Major?
A strategic communication major provides students with an in-depth look at the way people, groups, and organizations communicate. That makes the core of any strategic communication degree an understanding of public relations: how organizations use communication to influence opinion and adapt in response to listening to public outreach.
But the strategic communication major is also well-rounded, blending both professional and human communications theory. Graduates are prepared to apply the strategies and principles of communication with digital media strategies and other evolving methods of communication. For example, some of the courses you might be taking with the Bachelor of Arts in Communication at National University include:
- COM 404 Media Management
- COM 441 Communication Strategies
- COM 442 Communication Campaigns
- COM 443 Interactive & Mobile Campaigns
Cumulatively, the skills learned in these courses can prepare a strategic communication major to create context-appropriate content across a wide range of media and technologies. But what other kind of skills do you learn?
Strategic Communication Skills & Curriculum
By design, the focus of a communication degree provides a variety of highly employable skills. Students learn data analysis, market research, and ways to improve communication planning to smooth company workflows. These kinds of skills are necessary for virtually any project or industry that requires strategic planning.
A strategic communication major learns to apply principles of persuasion, work in various platform/media formats, adapt messages to different audiences, and evaluate communication events. But while learning more about theories of communication, students also develop critical soft skills.
According to Indeed.com, communication is the most employable skill because it’s an essential part of nearly any job. Communication is also an integral component of teamwork; which research consistently ranks among the top most employable skills. In short, learning things like strategic thinking, communication, and the qualities of leadership can prepare graduates for a wide range of different career opportunities.
Statista.com estimates that among recent graduates, communication degrees have a low 3.6% unemployment rate. That figure is nearly identical to studying marketing finance and electrical engineering. It also means recent strategic communication graduates are also less likely to be unemployed than students of physics, math, and computer science.
Example Jobs You Can Get with a Strategic Communication Degree:
Digital Media Strategist – Understanding the nuances of digital media communication and being able to develop “on-brand” content, a strategic communication degree can prepare graduates for the responsibilities of a digital media strategist. (PayScale estimated annual salary: $52,808.)
Brand Manager – Monitoring how a product or service is positioned with the consciousness of the public at large, analyzing and reacting to that data, a brand manager utilizes many of the essential skills taught by a strategic communication degree. (PayScale estimated annual salary: $70,991.)
Marketing/Advertising Manager – Overseeing promotions, advertising, and generating interest in products/services, a marketing/advertising manager must leverage a variety of essential communications skills. (BLS estimated annual salary: $135,900.)
Public Relations Specialists – Most organizations need to influence the way they’re perceived by the public. Mastering strategic thinking in relation to public perceptions prepares strategic communication graduates to write effective press releases, organize press conferences, and other core duties of a PR specialist. (BLS estimated annual salary: $61,150.)
Journalist – As professional communicators, strategic communication degrees can naturally be used for careers informing the public. Journalists can work in TV, radio, print, digital media, around an equally wide range of topics, sports, art, politics, economics, etc. (BLS estimated annual salary: $46,270.)
HR Specialist – Managing employee relationships, aiding recruitment and training, an HR specialist is a natural career path for anyone with a background in communications. In a larger organization, these career paths can have considerable opportunity for growth. (BLS estimated annual salary: $67,760)
Strategic Communications at National University
National University is a regionally accredited institution that offers a Bachelor of Arts in Communication with a concentration in Strategic Communication. Our program helps students acquire the skills employers want the most, preparing them to enter a variety of leadership positions in marketing, advertising, PR, corporate communication.
Our 4-week program makes it possible to finish your degree faster while learning to develop campaign messaging strategies, create content that fills strategic objectives, and develop effective multi-platform messages.
Additional Sources
DataUSA – strategic communications jobs by popularity
https://datausa.io/profile/cip/09
Indeed – most employable skills
https://www.indeed.com/career-advice/finding-a-job/employability-skills
LinkedIn – most valuable soft skills
PayScale – Brand Manager
https://www.payscale.com/research/US/Job=Brand_Manager/Salary
PayScale – Strategic Com. Salary
https://www.payscale.com/research/US/Degree=Bachelor_of_Arts_(BA)%2C_Strategic_Communication/Salary
PayScale – BA strategic com degree
https://www.payscale.com/research/US/Degree=Bachelor_of_Arts_(BA)%2C_Strategic_Communication/Salary
PayScale – Digital media strategist
https://www.payscale.com/research/US/Job=Social_Media_Marketing_Manager/Salary
BLS – marketing/advertising manager
https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
BLS – journalist
BLS – PR Specialist
https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm
BLS – HR Specialist
https://www.bls.gov/oes/current/oes131071.htm
Statistica – unemployment rate of college grads by major
https://www.statista.com/statistics/642043/unemployment-rate-of-us-college-graduates-by-major/