Bachelor of Arts in Management

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Degree:

Bachelor of Arts in Management

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Strategic decisions. Keen insights. Mentoring skills. Managers in today’s business environments need sharply honed knowledge and skills that can position them for career growth and success. For many, the path to a corner office starts with a bachelor’s degree in management.

National University’s (NU’s) Bachelor of Arts in Management can prepare you to pursue a broad range of careers in any industry. Whether you’re focused on respect and recognition or specialization in a particular area of the business world, our BA in Management is designed to help you gain an edge on competition and develop a new level of visionary insight.

Maybe you’re in the early stage of your business career and are looking for a way to advance. Perhaps you have a military background, but want to transition into the civilian workforce. Possibly you’re an aspiring entrepreneur hoping to start your own company. Whatever your motivation, NU’s highly regarded BA in Management program can put you on the right track to a world of possibilities.

Bachelor of Arts Management Course Requirements

NU’s Bachelor of Arts in Management provides students a business-related degree with an emphasis on managing organizations and personnel in a diverse global setting. Our curriculum is comprised of 180 quarter units, 45 of which must be completed in residence at National University, 76.5 of which must be completed at the upper-division level, and a minimum 69 units of the University General Education requirements.

National University awards credit in quarter units, with each academic year divided into four 12-week quarters. 

Each quarter is made up of three 4-week classes, with one class per month. Under the current policy, 4.5 units of credit are awarded for courses.

To achieve maximum flexibility, the major in management program minimizes prerequisites, enabling students to take the required courses in any sequence. Students are also offered several areas of concentration.

The following courses are specific degree requirements.

Preparation for the Major

9 Courses

4.5 Quarter Units

Introduction to statistical modeling and data analysis using R programming to explore data variation, model the data, and evaluate the models. Analysis and evaluation of different types of regression models and error analysis methods.

4.5 Quarter Units

Forms of data, gap analysis, model building, and interpretation will form the foundation for students to ethically apply data analytics to facilitate modern knowledge discovery techniques.

4.5 Quarter Units

Application of the data management process for analytics including acquiring and auditing data, assembling data into a modeling sample, performing basic data integrity checks, cleansing data, feature engineering and data visualization.

*May be used to meet General Education requirements

Requirements for the Major

10 Courses

4.5 Quarter Units

Introduction to the roles of managers and the vision, mission and goals of organizations. Investigates management theories and explores the four primary functions of managers: Planning, Organizing, Leading and Controlling. Covers issues related to human resource management, organizational structure and behavior, creative problem solving, effective communication, and the management of teams, change and innovations.

4.5 Quarter Units

New technologies have opened new arenas in prediction and marketing. Subjects of predictive analytics topics and its role in enterprise marketing will be discussed. The course applies predictive analytic tools to derive the organization’s strategic direction. Market and product analysis will be used to illustrate the development process. Results will be drawn from actual predictive analytics applications and interpreted in the context of business impact.

4.5 Quarter Units

Financial world faces uncertainty that affects the outcome of sound investments. Leaders are utilizing probabilistic analytic models that alleviate ambiguity on making decision for profitable returns. Theories and practical tools focusing on model building; constructing, processing, and presenting probabilistic information will be discussed. Utilization of analytical software to solve problems on axioms of probability, conditioning and probability trees, random variables and distributions expectation.

4.5 Quarter Units

Every step of online transactions should be considered with security in mind. Accessing the organizations’ data requires operators to apply the proper security and privacy while the data is stored, transmitted accessed and when it is worked on. Work with confidential data involves strong ethical practices to be aware of security breaches and how to mitigate threats.

4.5 Quarter Units

Prerequisite: ECO 203 and ECO 204

A study of the accelerating internationalization of all business, this course introduces upper-division undergraduate students to all facets of international business within three broad subject areas: (1) the economic framework of international business, (2) the operating frameworks of multinational corporations, and (3) a framework for global strategic management. It uses case studies to illustrate concepts and methods.

4.5 Quarter Units

Examination of core issues in the practice of leadership. Identification of differing theories and styles of collaborative, integrative organizational leadership and comparison to authoritarian or management by edit within the organizational context.

4.5 Quarter Units

An introduction to the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organizations effectiveness. The course will focus on work-related behavior with an emphasis on individual and group performance as it relates to organizational productivity and processes. A central theme will be the development of “people” skills to help all employees- staff, front-line supervision, and management- improve their effectiveness.

4.5 Quarter Units

This course provides an overview of the myriad of human resource management activities performed in the workplace. Topics include human resource planning, job analysis, staffing, recruitment, selection, retention, training and talent development, compensation and benefits, legal aspects, DE&I, discipline, performance management, labor relations, ethics, and health and safety.

4.5 Quarter Units

Exploration of values and ethics in businesses that operate locally and internationally. Moral philosophies, values, conflict of interests, discrimination, business cultures, and ethical standards are critically presented. Ethical leadership of people, technology and sustainability are used in the development and implementation of ethical business programs.

4.5 Quarter Units

Prerequisite: Complete all “Preparation for the Major” courses and all other courses listed as “Requirements for the Major.”

Application of strategic management principles to develop, organize, finance, and operate a business enterprise. Integrates and applies knowledge and skills gained in other business and management courses to create a competitive strategy.

BA Management students choose their upper division electives from the concentrations offered for this program. For details and course listings for these concentrations, please visit our catalog.

Bachelor of Arts in Management, Business Law

The Business Law specialization is designed for those interested in pursuing a career in law, business, or government. In addition to foundational studies in marketing, operations, finance, and management, the specialization coursework provides you with an understanding of international law, negotiations, public contracting, and the complex legal issues that exist in today’s business environment.

Learn More

Bachelor of Arts in Management, Project Management

Project Management is one of the most in-demand skills within modern businesses and organizations. This bachelor specialization provides you with the fundamental knowledge to manage project budgets, teams, and timelines; improve productivity, profitability, and quality of work; and mitigate project risks. Whether you’re looking for an immediate job or want to continue your studies to get a professional certification in Project Management or an MBA, these capabilities should give you a competitive advantage toward advancing your career.

Learn More

Bachelor of Arts in Management, Economics

The Economics specialization is designed for those who want to progress beyond microeconomics and macroeconomics to examine how individuals, businesses and governments make decisions in allocating their resources. The coursework teaches quantitative analysis, economic fundamentals, and monetary principles that can prepare you for success in graduate business studies, law school, professional training, and employment opportunities in government, the private sector, and international organizations.

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Bachelor of Arts in Management, Marketing

The Marketing specialization explores the concepts and techniques of marketing, sales, and advertising; and how to apply these principles to promotional strategy, decision-making, and analysis. The coursework provides you with the fundamentals for a range of opportunities in the business and marketing fields, including marketing management, marketing research, market analysis, product/brand manager, retailing, sales promotion, and international marketing.

Learn More

Bachelor of Arts in Management, Human Resource Management

The Human Resource (HR) Management specialization provides you with the knowledge and skills to effectively support employees and improve the overall performance of an organization while promoting its culture, values, and strategies. As a professional in the fast-growing field of HR, you’ll help select and guide job candidates, facilitate training, determine salaries and protocols, and enable employees and organizations to reach their goals and objectives.

Learn More

Bachelor of Arts in Management, Entrepreneurship

The Entrepreneurship specialization is designed for those seeking practical knowledge in starting, operating, and managing a small and growing business. It provides you with specialized knowledge in entrepreneurship, e-business operations, small business management, and family business. Coursework explores venture capital acquisition, risk management, new business registration, security, bankruptcy, estate planning, philanthropy, and family business issues.

Learn More

Career Outlook

Data Source: The career outcomes data presented is sourced from Lightcast, which provides insights based on real-time job postings, public datasets, and analytics. Lightcast derives its data from sources such as the Bureau of Labor Statistics (BLS), the Quarterly Census of Employment and Wages (QCEW), and the Occupational Employment Statistics (OES). While accurate and reliable, this data reflects general labor market trends and may not represent individual outcomes or specific local conditions. For more details on Lightcast’s methodology, visit their Data Overview.

Here are some careers this degree could prepare you for:

  • Top Jobs in this field
  • Median Salary (USA)
  • JOB Openings (USA)
  • Fundraising Managers
  • $119,079 avg. salary (USA)
  • 3,517 job openings (past yr.) past year
Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Median Salary:
$119,079 annual +147% above US average
Job Openings:
3,517 past year
Salary Range:
  • Low
    $68,673
  • Medium
    $119,079
  • High
    $212,802

Most desired skills

  1. Fundraising
  2. Sales Prospecting
  3. Marketing
  4. Project Management
  5. Philanthropy
  6. Finance
  7. Planned Giving

Top companies hiring for this role

  • American Heart Association
  • Imsolutions [Integrated Multichannel Solutions]
  • The Nature Conservancy
  • The Leukemia & Lymphoma Society
  • Bellingrath Gardens And Home
  • University of California
  • The Salvation Army
  • General and Operations Managers
  • $100,934 avg. salary (USA)
  • 373,566 job openings (past yr.) past year
Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.
Median Salary:
$100,934 annual +110% above US average
Job Openings:
373,566 past year
Salary Range:
  • Low
    $46,104
  • Medium
    $100,934
  • High
    $231,855

Most desired skills

  1. Operations Management
  2. Marketing
  3. Merchandising
  4. Inventory Management
  5. Profit And Loss (P&L) Management
  6. Project Management
  7. Finance

Top companies hiring for this role

  • CVS Health
  • AutoZone
  • Buckle
  • Walmart
  • Enterprise Rent-A-Car
  • Menards
  • Sonic Drive-In
  • Sales Managers
  • $134,000 avg. salary (USA)
  • 55,729 job openings (past yr.) past year
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Median Salary:
$134,000 annual +178% above US average
Job Openings:
55,729 past year
Salary Range:
  • Low
    $62,965
  • Medium
    $134,000
  • High
    $265,837

Most desired skills

  1. Marketing
  2. Sales Management
  3. Selling Techniques
  4. Business Development
  5. Sales Prospecting
  6. Customer Relationship Management
  7. Sales Strategy

Top companies hiring for this role

  • AutoZone
  • Marriott International
  • Hilton
  • Wolters Kluwer
  • Carter's
  • US Foods Holding
  • Amazon
  • Administrative Services Managers
  • $106,282 avg. salary (USA)
  • 24,933 job openings (past yr.) past year
Plan, direct, or coordinate one or more administrative services of an organization, such as records and information management, mail distribution, and other office support services.
Median Salary:
$106,282 annual +121% above US average
Job Openings:
24,933 past year
Salary Range:
  • Low
    $62,305
  • Medium
    $106,282
  • High
    $188,965

Most desired skills

  1. Office Management
  2. Accounting
  3. Billing
  4. Accounts Receivable
  5. Finance
  6. Accounts Payable
  7. Administrative Support

Top companies hiring for this role

  • CBRE
  • University of California
  • Brookdale Senior Living
  • Genesis HealthCare
  • Life Care Centers of America
  • Morgan Stanley
  • United Surgical Partners International
  • Human Resources Managers
  • $135,074 avg. salary (USA)
  • 21,271 job openings (past yr.) past year
Plan, direct, or coordinate human resources activities and staff of an organization.
Median Salary:
$135,074 annual +181% above US average
Job Openings:
21,271 past year
Salary Range:
  • Low
    $79,829
  • Medium
    $135,074
  • High
    $260,541

Most desired skills

  1. Employee Relations
  2. Performance Management
  3. Human Resources Information System (HRIS)
  4. Talent Management
  5. Project Management
  6. Human Resource Management
  7. Employee Engagement

Top companies hiring for this role

  • Amazon
  • Lumen Technologies
  • Deloitte
  • Marriott International
  • GAF Materials Corporation
  • Ford
  • Arby's
  • Training and Development Managers
  • $124,252 avg. salary (USA)
  • 4,983 job openings (past yr.) past year
Plan, direct, or coordinate the training and development activities and staff of an organization.
Median Salary:
$124,252 annual +158% above US average
Job Openings:
4,983 past year
Salary Range:
  • Low
    $72,514
  • Medium
    $124,252
  • High
    $219,846

Most desired skills

  1. Project Management
  2. Learning Management Systems
  3. Marketing
  4. Instructional Design
  5. Adult Education
  6. Continuous Improvement Process
  7. Curriculum Development

Top companies hiring for this role

  • Circle K
  • AT&T
  • Johnson & Johnson
  • Pacific Dental Services
  • Legacy Marketing
  • Sherwin-Williams
  • Humana
  • Management Analysts
  • $99,189 avg. salary (USA)
  • 115,428 job openings (past yr.) past year
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
Median Salary:
$99,189 annual +106% above US average
Job Openings:
115,428 past year
Salary Range:
  • Low
    $50,708
  • Medium
    $99,189
  • High
    $224,297

Most desired skills

  1. Project Management
  2. Data Analysis
  3. Business Process
  4. Business Requirements
  5. SQL (Programming Language)
  6. Finance
  7. Process Improvement

Top companies hiring for this role

  • Wells Fargo
  • Elevance Health
  • Accenture
  • Deloitte
  • Lincoln Financial Group
  • Prime Therapeutics
  • USAA

Program Learning Outcomes

As a graduate of National University’s Bachelor of Arts in Management program, you will have developed the following skills:

  • Describe the basic functions of management on the operations of the organization.
  • Employ management theories toward planning, organizing, leading and controlling organizations.
  • Apply organizational theories to enact positive change.
  • Explain the effect of international business environmental factors on the conduct of global business.
  • Apply the principles of ethical decision-making in the everyday conduct of business.
woman smiling at man taking notes

Admissions

Transfer Students Welcome

More about transferring to NU.

Enrolling in a university is a big decision. That’s why our dedicated admissions team is here to guide you through the admissions process and help you find the right program for you and your career goals.

To that end, we’ve simplified and streamlined our application process, so you can get enrolled in your program right away. Because we accept and review applications year round, you can begin class as soon as next month, depending on your program and location of choice.

Learn more about undergraduate, graduate, military, and international student admissions, plus admissions information for transfer students. You can also learn more about our tuition rates and financial aid opportunities.

To speak with our admissions team, call (855) 355-6288 or request information and an advisor will contact you shortly. If you’re ready to apply, simply start your application today.

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Scholarships and Financial Aid

National University is dedicated to making higher education affordable, as well as accessible. Through NU scholarship offerings, eligible students are able to reduce the financial burden of college, start classes sooner, and finish their programs faster while focusing on achieving their goals.

Accreditations

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The Western Association of Schools and Colleges (WASC) accredits public and private schools, colleges, and universities in the U.S.

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Why National University?

We’re proud to be a Veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners.

Today, we educate students from across the U.S. and around the globe, with over 240,000 alumni worldwide.

headshot of Francisco, class of 2016

“The BA in Management program offers advanced curriculum taught by dedicated educators, which has prepared me to excel in today’s complex business world.”

Samantha Valenzuela,

Class of 2022

What makes a degree
with National University unique?

Free Tutoring Sessions

Access personalized tutoring sessions at no cost — empowering your learning.

Online and In-Person

Flexibility meets quality education with our online and in-person learning options.

24/7 Support

Get assistance anytime, anywhere with our round-the-clock support services.

Military Friendly

Committed to serving those who serve — diverse resources and support for veterans and family. Military and Veteran Admissions.

Mentoring Network

Individual student and alumni career guidance, professional development opportunities, and customized career support.

Transfer Students Welcome

NU makes it easy to get your degree, even if you started it with another university. Learn more about transferring to NU.

Accelerate Your Career With NU

At National University, you’re part of a family. As a student, you’ll have the support of staff, faculty members, students, and alumni who will be there with you every step of the way, cheering you on as you pursue your goals.

Our network of 240,000 alumni is a large global community that provides our graduates with the professional connections to get a leg up in your new career.

man and woman in graduation cap and gown smiling among other graduating students

BA Management Program FAQs

Generally speaking, a bachelor of arts degree (BA) will have a heavier emphasis on the arts, humanities, and social sciences, and a greater focus will be placed on building skills in critical thinking and communication. A bachelor of science degree is more likely to include coursework in science, math, and technology and emphasize proficiency in logic, reasoning, and qualitative skills. Choosing between a BA or BS degree is largely a matter of personal choice and the type of career you’re likely to pursue.

Many successful business leaders begin their professional journey after completing their Bachelor of Arts in Management degree. NU’s program offers an excellent pathway for working professionals to advance into leadership opportunities within their respective careers. It’s designed to give you a competitive edge over fellow job seekers when pursuing a broad range of management roles.

Students who enroll in NU’s Bachelor of Arts in Management learn from an extraordinary faculty comprised of knowledgeable business professionals currently employed at major successful corporations. Their valuable first-person perspectives will provide you with a real-world understanding beyond what you’d absorb from textbooks alone.

You’ll be introduced to a wide breadth of industry-current topics and build real-world knowledge that can be applied to companies and organizations in any industry. NU’s BA Management offers career-focused concentrations in Business Law, Economics, Entrepreneurship, Human Resource Management, Marketing, and Project Management. For details and course listings for these concentrations, please visit our catalog.

NU also limits the number of required prerequisite courses so that you can focus on a broad range of electives with topics that are relevant and meaningful to your career. You’ll also have an extraordinary amount of flexibility in how and when you study and complete assignments. Plus, our 4-week class format is designed to accommodate your current schedule and responsibilities.

Management professionals with industry-current knowledge and skills are in demand and can pursue a broad range of career opportunities across the diverse business world. Successful organizations can thrive when they employ professionals qualified to manage people, physical assets, financial assets and every other facet of the business.

According to Emsi labor market analytics and economic data1, banks and financial services, big tech and e-commerce, retailers, health insurance providers, and consulting companies are among the top employers of workers with a BA in Management. Emsi also confirms some of the top job titles to pursue for professionals who have earned this degree include:

  • Project managers
  • Financial analysts
  • Program managers
  • Operations managers
  • General managers
  • HR generalists and managers
  • Retail/Store managers

In today’s active employment market, there are a variety of management careers with high paying salaries. For example, a graduate with a BA in Management might target a position and salary like:

  • Services and Facilities Manager– $98,8902
  • Marketing Manager – $141,4902
  • Financial Manager – $134,1802
  • Human Resources Manager– $121,2202

1Source: Emsi Labor Analyst- Report. Emsi research company homepage at https://www.economicmodeling.com/company/ (Report viewed: April 6, 2022. DISCLAIMER: The data provided is for Informational purposes only. Emsi data and analysis utilizes government sources to provide insights on industries, demographics, employers, in-demand skills, and more to align academic programs with labor market opportunities. Cited projections may not reflect local or short-term economic or job conditions and do not guarantee actual job growth. Current and prospective students should use this data with other available economic data to inform their educational decisions.

2Source: https://www.bls.gov/ooh/management/home.htm

Different career tracks require different knowledge and skill sets, therefore, NU offers a broad range of industry-relevant concentrations for our BA Management degree. You can choose to concentrate your studies in:

  • Business Law – If you are interested in a career in law, business, or government, with an understanding of the complex legal issues that exist in today’s business environment, this concentration can provide you with an understanding of international law, current legal issues, public contracting, and much more.
  • Economics – This concentration is designed for students interested in learning how a society makes economic decisions in allocating its scarce resources. You can also learn how individuals, businesses, and the government work together toward achieving the goals of a society.
  • Entrepreneurship – If you’re seeking to gain practical knowledge in starting, managing, or running a business, this concentration is designed to prepare you with an understanding of various aspects of small business, and family business including venture capital, risk management, registration of new businesses, security issues, bankruptcy, estate planning, and philanthropy.
  • Human Resource Management – This concentration provides education, knowledge, and skills that apply to every level of an organization. Our curriculum provides excellent preparation for students attracted to a career in the increasingly important field of HR management.
  • Marketing – In today’s marketplace, there’s a wide range of opportunities in marketing, including marketing management, marketing research, purchasing manager/buyer, market analysis, product/branch manager, retail, sales promotion, and international marketing. This concentration is designed to teach you how to make decisions and manage a broad range of marketing activities.
  • Project Management – Project Management is a career path emphasized and recognized as integral to the success of an organization. NU’s concentration is designed to prepare you to pursue job opportunities that increase your potential for future earnings.

For details and course listings for these concentrations, please visit our catalog.

National University offers a variety of course modalities, including online, ini-person, and hybrid courses. Please note that the modality of any course may vary from the scheduling of any program-specific courses on a month-to month basis.

  • In-person courses include on ground in-person course instruction, which could be either on campus or at another learning site at a specific time, place, and location. In-person courses may have course information, work or other education related items delivered through online environments and/or tools.
  • Online courses include instruction that is fully virtual and online, comprised of regular and substantive interaction between students and their instructors in either an asynchronous or synchronous format. Asynchronous online classrooms provide instruction, lessons and/or coursework via an online learning management system that allows students to view instructional materials each week at times of their choice. Synchronous classes require students to log in, engage and attend at specific times and dates, leveraging web and videoconferencing technologies to provide instruction, lessons and/or coursework in real time.
  • Hybrid courses include both in-person and online instruction. Hybrid courses can have multiple deliveries of course instruction/materials and will have on ground requirements at specific locations and times. The online learning management system is often used to present or supplement course lessons, work, information and assessments.

Program Disclosure

Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.

Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.

NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.

All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.

National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.

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