Masters in Marketing
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Master of Science in Marketing Program Overview
Degree:
Master of Science in Marketing Degree
Application:
$0 application fee. No essays/exams.
Enhance your marketing skills to get to the next level in your career by earning a Master of Science in Marketing. The program will develop your marketing knowledge and strengthen your branding expertise through workshop-style classes, experiential curriculum, and digital leadership.
With the emergence of digital marketing technologies, marketing has become a highly scientific, data-driven, and interdisciplinary practice. The rapid growth in areas such as behavioral targeting, social media marketing, mobile marketing, demand generations, marketing analytics, marketing automation, and marketing operations has created a significant demand for highly trained and experienced marketing professionals.
The master’s in marketing program is designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Throughout the MS in marketing program, you’ll receive in-depth training in all areas of marketing, including strategy, innovation, branding, social media, market research, buyer behavior, product management and international marketing.
Experience-based learning is an integral component of the MS Marketing program and content. The program is grounded in providing real-world project strategies, and experiences with the opportunity to acquire practical, hands-on skills and knowledge to establish or further your career in the marketing profession.
Masters in Marketing Course Details
Our MS in Marketing Degree and Course Requirements
To receive a Masters of Science in Marketing, students must complete 45 quarter units of graduate work. A total of 4.5 quarter units of transferred, graduate credit may be granted for equivalent graduate work ended, as it applies to this degree and if the units not used in earning another advanced degree.
National University awards credit in quarter units, with each academic year divided into four 12-week quarters.
Each quarter is made up of three 4-week classes, with one class per month. Under the current policy, 4.5 units of credit are awarded for courses.
Core Requirements
4 Courses
Marketing Management
4.5 Quarter Units
An in-depth examination of marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings, the course discusses both domestic and international frameworks of the fundamental marketing functions of product, pricing, distribution, and promotion. It explores and analyzes modern marketing problems and solutions from conceptual, legal, social, and ethical perspectives. It explains marketing information systems and the use of advanced technologies in marketing decision making.
Consumer Behavior
4.5 Quarter Units
Prerequisite: MKT 602
An in-depth study of how psychological, sociological, and cultural variables influence buying behavior and marketing strategy development. It focuses on identifying the relevant behavioral variables in a given product purchase situation and determining how marketing strategy can be adapted to meet the ways in which consumers perceive, select, and buy. It uses advanced cases and a field study project.
Global Marketing
4.5 Quarter Units
Prerequisite: MKT 602
A study of strategic planning and organizing for international marketing, researching global markets, marketing consumer products, industrial products, and services in the world market, the course explores the international advertising and promotion effort, personal selling and personnel management, pricing, distribution systems, export trade mechanics and logistics, financial requirements for international marketing, and coordinating and controlling global operations. It also discusses the effect of trade agreements on international business.
Market Research
4.5 Quarter Units
Prerequisite: MKT 602
An examination of principles and techniques of market research with emphasis on quantitative applications, this course focuses on defining organizational information needs and designing appropriate research methods to obtain information. It covers qualitative and quantitative research methodologies, secondary research, internal market intelligence systems, and data analysis.
Mobile Marketing
4.5 Quarter Units
Prerequisite: MKT 602
This course covers how mobile marketing is defining business today, including strategy, tracking ROI, advertising, applications and mobile websites. From text messaging to QR codes, consumer interactions with mobile devices, and the laws and ethics of mobile marketing are explored in this course.
Strategic Marketing Simulation
4.5 Quarter Units
Prerequisite: MKT 602; MKT 620; MKT 631 and MKT 634
Students will participate in a group simulation activity and will have hands on “live” experience, making strategic marketing decisions that affect the business viability. Students master the marketing concepts of production, channels of distribution, branding, promotion, segmentation, targeting, pricing and competition as they make decisions that affect the future profitability of the business entity.
Elective Requirements
4 Courses
Students must select four (4) of the following elective courses.
Business Operations Management
4.5 Quarter Units
This course presents a customer-oriented view of operations within an organization. Guided by the organization’s strategic plan, operations deliver the products and services to the customers. This course explores how this delivery is accomplished with efficiency and effectiveness. Components of the course include issues of quality, physical design, and systems management.
Global Business
4.5 Quarter Units
An analysis of the global economic, political, and cultural factors affecting international business, this course provides an overview of international trade and investment theory, the pros and cons of protectionism, the global financial environment, and the role of the multinational corporation. It analyzes international sourcing, marketing, and strategic management for global business.
Eco. for Managerial Decisions
4.5 Quarter Units
Prerequisite: Prior completion of: MNS 601
In this course, students study the price system, market structure, and consumer theory as they apply to managers in a variety of decision-making environments. This course covers the use of mathematical and economic decision-making tools for determining optimal levels of output, resource usage, and capacity planning.
Social Media
4.5 Quarter Units
This course gives a foundation to the practical business applications of social media in a marketing world. Through Facebook, Linkedin, blogs, YouTube, Pinterest and other platforms, students discover that social media is for more than just making friends and that there are now only a few degrees of separation globally. Students learn that social media is about marketing at the right time, place and with the right message for existing as well as prospective customers with both legal and ethical behaviors.
Comparative Int’l Management
4.5 Quarter Units
This course studies the impact of country-specific cultural, economic and legal factors on the theory and practice of managing multinational corporations. Case studies focusing on North American, Latin American, European and Asian settings are used to illustrate the feasibility of adapting and combining different national management styles in the operations of domestic and multinational corporations.
Supply Chain Collaboration
4.5 Quarter Units
Supply Chain Collaboration focuses on aligning business processes and goals between firms within the supply chain toward improving the performance of all members. This course presents the eight managerial processes at the strategic and operational levels, first within the firm and then between firms. Successful Supply Chain Collaboration requires cross-functional integration, right-sizing of partnerships and correct adoption of performance measures, which will be studied in depth with attention to practical applications and deployment techniques.
Topics in Int’l Business
4.5 Quarter Units
A seminar-style course covering trends and new areas of interest in international business with a focus on country and regional business environments. Examples of topics covered are: Assessing and analyzing international markets based on cultural, country risk, taxation, government intervention and other factors that facilitate or hinder doing business in specific locations; business ethics in international environments; economic integration in Europe and South America, etc. Students with an international background are encouraged to share their knowledge of specific national business environments.
Project and Program Management
4.5 Quarter Units
This course provides a foundation of theory and practice for managing the successful use of project or program approaches to complete work in organizations. Students explore a wide-variety of projects and programs. Specific topics include the definition and application of these approaches, development of work plans, and measurement and evaluation of results.
Integrated Marketing Comm
4.5 Quarter Units
Covers IMC process for creating and fostering relationships with customers and public through strategically controlling or influencing messages sent to and exchanged with these groups. Course teaches effective integration of an organization’s marketing communication initiatives. Through case analysis, students learn how IMC has become critical to marketing efforts.
Intl Entrepreneurship Project
4.5 Quarter Units
Examine the cross-border operations of multinational companies focusing on country assessment and market entry, market research, segmentation, marketing mix adaptation, outsourcing and global Corporate Social Responsibility. Also includes the role of exchange rates, the mechanics and institutional structure of global trade and payments, as well as the role of social media in global operations. Students will prepare an applied international business project
Career Outlook
Data Source: The career outcomes data presented is sourced from Lightcast, which provides insights based on real-time job postings, public datasets, and analytics. Lightcast derives its data from sources such as the Bureau of Labor Statistics (BLS), the Quarterly Census of Employment and Wages (QCEW), and the Occupational Employment Statistics (OES). While accurate and reliable, this data reflects general labor market trends and may not represent individual outcomes or specific local conditions. For more details on Lightcast’s methodology, visit their Data Overview.
The Master of Science in Marketing degree will prepare you for careers such as:
- Top Jobs in this field
- Median Salary (USA)
- JOB Openings (USA)
- Chief Executives
- $173,264 avg. salary (USA)
- 24,393 job openings (past yr.) past year
Most desired skills
- Finance
- Project Management
- Marketing
- Accounting
- Auditing
- Public Administration
- Financial Management
Top companies hiring for this role
- Unclassified
- Dollar General
- Jack's Family Restaurants
- Banfield Pet Hospital
- Best Buy
- Bank of America
- Chevron
- General and Operations Managers
- $100,934 avg. salary (USA)
- 373,566 job openings (past yr.) past year
Most desired skills
- Operations Management
- Marketing
- Merchandising
- Finance
- Project Management
- Inventory Management
- Profit And Loss (P&L) Management
Top companies hiring for this role
- Unclassified
- CVS Health
- AutoZone
- Buckle
- Walmart
- Enterprise Rent-A-Car
- Menards
- Advertising and Promotions Managers
- $120,175 avg. salary (USA)
- 2,678 job openings (past yr.) past year
Most desired skills
- Marketing
- Project Management
- Digital Advertising
- Key Performance Indicators (KPIs)
- Advertisement
- Digital Marketing
- Advertising Campaigns
Top companies hiring for this role
- Unclassified
- Amazon
- Monster Beverage
- Bowlero Corporation
- Walmart
- County Of San Mateo
- Tiktok
- Marketing Managers
- $150,929 avg. salary (USA)
- 42,175 job openings (past yr.) past year
Most desired skills
- Marketing
- Product Management
- Project Management
- New Product Development
- Marketing Strategies
- Key Performance Indicators (KPIs)
- Go-to-Market Strategy
Top companies hiring for this role
- Unclassified
- Amazon
- Ford
- Johnson & Johnson
- Lumen Technologies
- Marriott International
- Meta
- Sales Managers
- $134,000 avg. salary (USA)
- 55,729 job openings (past yr.) past year
Most desired skills
- Marketing
- Sales Management
- Selling Techniques
- Business Development
- Sales Prospecting
- Customer Relationship Management
- Sales Strategy
Top companies hiring for this role
- Unclassified
- Marriott International
- AutoZone
- Hilton
- Carter's
- Wolters Kluwer
- US Foods Holding
- Project Management Specialists
- $98,263 avg. salary (USA)
- 94,949 job openings (past yr.) past year
Most desired skills
- Project Management
- Construction
- Subcontracting
- Construction Management
- Project Schedules
- Project Planning
- Change Orders
Top companies hiring for this role
- Unclassified
- CDM Smith
- Lumen Technologies
- Deloitte
- CBRE
- Jacobs Solutions
- Black & Veatch
- Management Analysts
- $99,189 avg. salary (USA)
- 115,428 job openings (past yr.) past year
Most desired skills
- Project Management
- Data Analysis
- Business Process
- Business Requirements
- SQL (Programming Language)
- Finance
- Process Improvement
Top companies hiring for this role
- Unclassified
- Wells Fargo
- Elevance Health
- Deloitte
- Accenture
- Lincoln Financial Group
- Guidehouse
- Market Research Analysts and Marketing Specialists
- $73,732 avg. salary (USA)
- 113,206 job openings (past yr.) past year
Most desired skills
- Marketing
- Social Media
- Business Development
- Project Management
- Digital Marketing
- Customer Relationship Management
- Marketing Strategies
Top companies hiring for this role
- Unclassified
- Amazon
- Ford
- Cracker Barrel
- Skechers
- PayPal
- Veralto
Master’s Degree in Marketing Program Learning Outcomes
Learn the key skills to help you excel in your field of study.
- Analyze important terminology, concepts, principles, theories, analytic techniques, and facts used in the field of marketing for effective decision-making.
- Integrate Marketing with various functions of business organization to create, capture, and deliver value.
- Apply digital tools in developing marketing strategies, implementation skills, organizational communication, business operations, and customer relations.
- Apply ethical problems within marketing and business situations, choose a resolution, and justify that ethical choice.
- Develop a global strategy marketing plan that addresses the global forces in the business environment of a firm.
Marketing Master’s Admissions
Transfer Students Welcome
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To that end, we’ve simplified and streamlined our application process, so you can get enrolled in your program right away. Because we accept and review applications year round, you can begin class as soon as next month, depending on your program and location of choice.
Learn more about undergraduate, graduate, military, and international student admissions, plus admissions information for transfer students. You can also learn more about our tuition rates and financial aid opportunities.
To speak with our admissions team, call (855) 355-6288 or request information and an advisor will contact you shortly. If you’re ready to apply, simply start your application today.
Scholarships and Financial Aid
National University is dedicated to making higher education affordable, as well as accessible. Through NU scholarship offerings, eligible students are able to reduce the financial burden of college, start classes sooner, and finish their programs faster while focusing on achieving their goals.
Accreditations
The Western Association of Schools and Colleges (WASC) accredits public and private schools, colleges, and universities in the U.S.
Why National University?
We’re proud to be a Veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners.
Today, we educate students from across the U.S. and around the globe, with over 240,000 alumni worldwide.
“National University has impacted my career. You can immediately apply what you learn in class to your business.”
Francisco R.,
Class of 2016
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NU makes it easy to get your degree, even if you started it with another university. Learn more about transferring to NU.
Accelerate Your Career With NU
At National University, you’re part of a family. As a student, you’ll have the support of staff, faculty members, students, and alumni who will be there with you every step of the way, cheering you on as you pursue your goals.
Our network of 240,000 alumni is a large global community that provides our graduates with the professional connections to get a leg up in your new career.
Master of Marketing Useful Links
Program Disclosure
Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.
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National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.
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