NU PodcastsBusiness & Marketing
Business & Marketing
Step into the fast-paced world of business and marketing. This category is your gateway to the latest trends, strategies, and insights in the wide realm of business, entrepreneurship, and marketing, designed for students, professionals, and anyone with an interest in the business world.
Tune in for insightful dialogues with business leaders, marketing faculty, and innovators, who share their experiences and perspectives on today's dynamic business environment. Whether you're a budding entrepreneur, a seasoned business professional, or someone interested in the inner workings of the business world, our "Business & Marketing" podcast category is your essential resource for staying abreast of the ever-evolving world of business and marketing.
Our Business & Marketing Podcasts
Secrets to Effective Remote Team Management
Join us for an engaging exploration into the evolving world of remote marketing with Elizabeth Kemp Caulder, founder of PHOENIX Lifestyle Marketing Group. Elizabeth shares her extensive experience in executive leadership and how it led to the creation of her remote-first agency. We discuss the significant rise in remote work over the past four years ...
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New Supply Chain Solutions: The Power of AI and Blockchain
What happens when cutting-edge technology meets the complexities of global supply chains? Join us as I sit down with Dr. Justin Goldston, the Academic Program Director for the Logistics and Supply Chain Program at National University. Together, we uncover the transformative potential of AI, blockchain, and innovative thinking in making supply chains not only resilient ...
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Navigating the Impact of California’s Fast Food Minimum Wage Hike
Could a $20 minimum wage in California’s fast-food industry be a recipe for economic upheaval or a much-needed financial boost for workers? Join us as we serve up a feast of perspectives with Dr. Brian Simpson and Dr. Rickard Briggs, dissecting the seismic impacts of wage increases on employees, businesses, and the very fabric of ...
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Diving into PR and Strategic Communication Paths
Ever wondered how a message crafted with precision can unlock doors to myriad career paths? Join me, Kimberly King, alongside Gayle Falkenthal, PR maven and educator at National University, as we explore the power of communication. From the construction site to the boardroom, we reveal how adeptly sharing stories and information is paramount in every ...
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Digital Media Professions: Unlocking the Power of Words
Ever wonder what it’s like to wield the power of words in a world awash with information? Join me, Kimberly King, as we navigate the vast seas of communication careers with the seasoned expertise of Dr. Gillian Silver and Dr. Steven Van Hook. These communication virtuosos guide us through the academic rigors and historical tapestries ...
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Turning Aspirations into Thriving Businesses
Embarking on the entrepreneurial journey can be a maze of challenges and triumphs. Luckily, I had the privilege of sitting alongside Dr. Rickard Briggs, the entrepreneurial sage with a treasure trove of knowledge, as he shared his inspiring journey from a 12-year-old with a dry cleaning delivery service to a mastermind cultivating international businesses and ...
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Brand Building Strategies: Secrets to Personal Branding
Unveiling the art of personal branding, Dr. Sara Kelly, a distinguished brand strategist and professor, shares her insights on the power of crafting a compelling personal brand. With her diverse educational background, Dr. Kelly demystifies the complex world of branding, blending her creative expertise from her MFA in creative writing with her strategic skills from ...
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Transforming Your Small Business: An Entrepreneur’s Guide
Get ready to revolutionize your business mindset with our seasoned guest, Dr. Rickard Briggs. A serial entrepreneur, academic, and proponent of outsourcing before it was cool, Dr. Briggs has over 30 years of expertise that he’s excited to share with us. Firstly, he delves into the importance of enthusiasm in growing a small business, revealing ...
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Introduction to Marketing: Exploring the Science of Marketing
Join us as we pick the brain of Dr. Hatem Bata, a professor at National University with a rich background in integrated marketing, communication, and marketing technology. Our enlightening discussion revolves around the significance of understanding your customer base for successful marketing. We journey through the diverse world of market segmentations, taking in the sights ...
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Understanding Inflation: A View of the Economic Landscape
Embark on a journey to unravelling the mysteries of the economy with us and our distinguished guest, Dr. Kenny Roberts. Guaranteeing to enrich your understanding of inflation, Dr. Roberts will guide us through the labyrinth of economic concepts, showcasing how inflation is essentially a decrease in your wallet’s strength. He’ll also arm you with practical ...
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How to Get a Promotion: Climbing the Corporate Ladder
Get ready to unlock the secrets of climbing the corporate ladder with Sarah Massey, Associate Vice President of Operations at National University. Promising to empower you with strategies from her own journey, Sarah shares valuable insights on advancing your career, from building a reputation to making a strong business case. We discuss the importance of ...
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Leading Cultural Change in Business: The Art of Transformation
Brace yourself for a conversation with a rare blend of academia and entrepreneurship! Dr. Rickard Briggs joins us on the National University Podcast, armed with three decades of experience. We dissect the art of leading cultural change in businesses, the need for collaborative leadership, and the crucial role of empathy in tempering egos. We shine ...
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Fostering Organizational Resilience: Strategies and Insights
Brace yourself for an enlightening journey into the world of organizational resilience with our accomplished guest, Dr. Rodney McCurdy, the academic program director of the Doctor of Health Administration program at National University. As a seasoned professional in health care management and organizational behavior, Dr. McCurdy brings a wealth of knowledge and expertise that will ...
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Common Mistakes When Starting a Business: What to Avoid
Business blunders are often overlooked, but not here. Get ready to leap headfirst into the diverse world of entrepreneurship with our esteemed guest, Dr. Kentaya Beeler. As a distinguished accounting professor and business expert, she walks us through the common pitfalls entrepreneurs stumble upon while starting their ventures. Her rich wisdom draws from her work ...
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Understanding the State of the Economy
Join us as we explore the current state of the economy with our esteemed guest, Dr. Riyad Abubaker, an expert in macroeconomics, monetary policy, and international trade. In this episode, we discuss the uncertainty surrounding the economy, with a 50-50 standstill and a 59% chance of recession in the next 12 months. Hear our analysis ...
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